Privacy Policy

This Privacy Policy applies to all individuals who visit or use 24homecliq, including website visitors, registered users, prospective buyers, tenants, property owners, sellers, landlords, investors, people making property enquiries, newsletter subscribers and individuals who contact us for support.

24homecliq is operated by Creation Proptech Pvt. Ltd. ("24homecliq", "Company", "we", "us" or "our"). For personal data for which we determine the purpose and means of processing, we act as the responsible entity and, where the Digital Personal Data Protection Act, 2023 ("DPDP Act") applies, as the Data Fiduciary to the extent required by law.

This Policy covers the 24homecliq website and the related account, authentication, property-search, enquiry, newsletter, support and analytics functions made available through the platform. It does not automatically govern an independent third-party website or service merely because 24homecliq links to it.

2.1 Account and identity information

When you create, access or maintain an account, we may collect your name, email address, mobile number, profile information, account identifiers, authentication status and other information reasonably required to create, secure and manage your account.

2.2 Contact, support and enquiry information

When you contact us, submit an enquiry or request assistance, we may collect your name, email address, mobile number, message, property requirement, communication history and any other information you voluntarily include in the request.

2.3 Property-search and preference information

When you use property-search functionality, we may process search terms and filters such as state, city, locality, property type, sale or rental preference, budget, configuration, area preference, properties viewed, properties saved as favourites, and enquiry activity associated with your use of 24homecliq.

2.4 Newsletter information

If you subscribe to a 24homecliq newsletter, we may collect your email address, subscription status, communication preferences and, where supported by our service provider and permitted by law, basic engagement information such as delivery, open or link interaction events.

2.5 Technical and usage information

When you access 24homecliq, we or our authorised technology providers may automatically receive technical and usage information such as your Internet Protocol (IP) address, browser type, operating system, device type, device or cookie identifiers, referring source, pages visited, session timing, interactions, search activity, approximate location derived from technical information, diagnostic logs and website-performance information.

We may collect personal data directly from you when you register, log in, verify an account, submit a form, search for properties, save preferences, subscribe to a newsletter or contact 24homecliq. We may also collect data automatically through cookies, analytics, server logs and similar technologies when you use the platform.

Where you choose Google or another enabled social-login provider, we receive the information that the provider is authorised to share with 24homecliq based on the permissions and account settings presented to you. We may also receive limited information from service providers that deliver OTPs, newsletters, analytics or security functions on our behalf.

Depending on your interaction with 24homecliq, we may process personal data for the following purposes:

• provide, maintain and improve the 24homecliq website and its features
• create, verify, secure and manage user accounts
• deliver SMS OTPs and email OTPs and record verification status
• provide property-search functionality, remember selected preferences and support favourites or similar features
• respond to enquiries, complaints, support requests and other communications
• understand website usage, diagnose errors, improve performance and develop features
• protect users, prevent misuse, detect suspicious activity and support platform security
• send newsletters and promotional communications where you have subscribed or where otherwise permitted by law
• maintain records reasonably necessary for compliance, dispute management, security and the establishment or defence of legal claims
• comply with applicable legal, regulatory, judicial or governmental requirements

We do not ordinarily use personal data for a materially unrelated purpose without an appropriate legal basis, notice or consent where required by applicable law.

Where consent is the basis for processing, 24homecliq aims to obtain consent through a clear affirmative action and to explain the purpose for which the personal data is requested. You may withdraw consent for future consent-based processing using the available controls or by contacting us, subject to applicable law and any consequences that are necessary to explain for the relevant service.

Withdrawal of consent does not ordinarily affect processing that was lawful before withdrawal. Certain processing may also continue where it is necessary or permitted under applicable law, including for security, fraud prevention, record retention, legal compliance or dispute resolution.

6.1 Google or social login

24homecliq may allow you to create or access an account using Google or another enabled authentication provider. Depending on the provider and permissions you approve, 24homecliq may receive your name, email address, profile image, unique authentication identifier and other basic profile information. 24homecliq does not receive your third-party account password through standard OAuth-based authentication.

Your relationship with the social-login provider is separately governed by that provider's terms and privacy practices. You can review and manage connected-app permissions through the relevant provider account settings.

6.2 SMS and email OTP

24homecliq uses SMS OTP and email OTP verification to confirm contact details, authenticate access and help protect accounts. We may process your mobile number or email address, OTP request time, verification status, authentication attempts, device or technical information related to the verification, and security records reasonably required to detect abuse or fraud.

Authorised SMS, email, telecommunications or authentication providers may receive the minimum information reasonably required to deliver the OTP or perform the verification service.

24homecliq may use your search terms, selected filters, saved properties, favourites and similar activity to operate the relevant features, retain your preferences and improve the relevance of your property-browsing experience.

Ordinary browsing or viewing a property does not, by itself, mean that 24homecliq may disclose your contact details to a property owner, agent, builder or other real-estate professional. If a feature requires sharing your details to fulfil an enquiry, callback or connection request that you initiate, 24homecliq will use an appropriate notice, consent or user action as required for that feature and applicable law.

Where a property listing or enquiry contains information supplied by another user or third party, you should independently assess the listing and avoid disclosing unnecessary personal or confidential information until you are comfortable with the recipient and the transaction.

24homecliq uses cookies and similar technologies for essential functionality and may use optional analytics or tracking technologies to understand usage and improve the platform. A cookie is a small file or identifier that a website stores or accesses through your browser or device.

8.1 Categories we may use

• Strictly necessary cookies: support authentication, security, session management, navigation and essential preferences.
• Analytics and performance cookies: help us understand visits, navigation, search activity, feature usage, errors and performance.
• Functional cookies: remember settings such as selected filters, login state or user preferences where enabled.
• Advertising or tracking technologies: may be used in the future for campaign measurement, remarketing or similar purposes only in accordance with applicable notice and consent requirements.

Where applicable law requires consent for non-essential cookies or tracking technologies, 24homecliq will seek the appropriate choice before activating them. You may also manage cookies through browser controls, although blocking certain cookies can affect website functionality.

Further cookie-specific information may be provided through 24homecliq's separate Cookies Policy.

If you subscribe to a 24homecliq newsletter, we may use your email address to send property-related information, platform updates, educational content, feature announcements, offers or other communications consistent with the subscription presented to you.

You may unsubscribe from promotional or newsletter communications at any time using the unsubscribe mechanism provided in the message, where available, or by contacting 24homecliq. We may retain limited information necessary to record your opt-out and honour your preference.

Account-security notices, OTP messages, service communications and legally required notices are not marketing communications and may continue where necessary to provide or protect the service.

24homecliq does not sell personal data to unrelated third parties for monetary consideration. We may disclose personal data only where reasonably necessary for the purposes described in this Policy, including the following circumstances.

10.1 Service providers

We may engage authorised providers for hosting, cloud infrastructure, databases, SMS or email delivery, OTP verification, social authentication, analytics, newsletter management, security, technical support and similar operational functions. These providers may process information only to the extent reasonably necessary to perform the relevant service, subject to applicable agreements and law.

10.2 User-initiated property connections

If you expressly request contact, a callback, an enquiry or another connection through a feature that requires disclosure of your details, 24homecliq may share the information necessary to fulfil that request with the relevant recipient after the appropriate user action, notice or consent.

10.3 Legal and safety disclosures

We may disclose information where reasonably necessary to comply with applicable law, a valid court or governmental request, to investigate suspected fraud or misuse, to protect users or the security of the platform, or to establish, exercise or defend legal rights.

10.4 Corporate transactions

If Creation Proptech Pvt. Ltd. is involved in a merger, acquisition, restructuring, financing, sale of assets or similar transaction, personal data may be disclosed or transferred as part of that transaction subject to applicable legal safeguards and confidentiality obligations.

Where 24homecliq provides functionality that allows a user to publish a property, project, review or other content, information intentionally submitted for public display may be visible to website visitors. Depending on the feature, this can include property images, location, price, configuration, amenities, description and other listing details.

Users should not place unnecessary personal, financial, identity or sensitive information in public fields. Contact information should be displayed or shared only through the controls and workflows provided for the relevant service.

24homecliq may include links, maps, authentication functions, embedded content or other services supplied by third parties. When you leave 24homecliq or interact directly with a third-party service, that provider may collect information under its own privacy policy. 24homecliq does not control the independent privacy practices of third-party websites or services.

We encourage you to review the privacy information of any third-party service before providing personal data to it.

Some technology, cloud, analytics, authentication, communication or other service providers used by 24homecliq may operate systems in India or other jurisdictions. As a result, personal data may in some circumstances be processed or stored outside the location from which you use 24homecliq.

Where cross-border processing is subject to restrictions or safeguards under applicable Indian law, 24homecliq intends to handle such processing in accordance with those requirements as they become applicable.

24homecliq intends to retain personal data only for as long as reasonably necessary for the purpose for which it was collected, for another compatible or permitted purpose, or for a period required by applicable law.

Retention periods may depend on account status, the nature of the information, whether a listing or enquiry remains active, security and fraud-prevention needs, legal or regulatory obligations, dispute-resolution requirements and applicable limitation periods.

When personal data is no longer required, we may delete, anonymise or otherwise dispose of it using reasonable processes. Limited records may be retained after account closure, consent withdrawal or an erasure request where retention is required or permitted for legal, security, fraud-prevention, compliance or dispute-related purposes.

24homecliq takes reasonable technical, organisational and administrative measures designed to protect personal data against unauthorised access, unlawful processing, accidental loss, misuse, alteration, destruction or unauthorised disclosure. Measures may include access controls, authentication controls, secure communications, logging, monitoring, infrastructure security and restrictions on access by personnel or service providers.

No internet transmission, website, database or electronic storage system can be guaranteed to be completely secure. You are responsible for protecting access to your own devices and accounts and for keeping passwords and OTPs confidential.

If 24homecliq becomes aware of a personal data breach, we will assess the incident and take reasonable steps to contain, investigate and remediate it. Where notification to affected individuals, the Data Protection Board of India or another authority is required by applicable law, 24homecliq will provide the required notification in the form and manner applicable at that time.

Subject to applicable law, the nature of the processing and any permitted exceptions, you may have rights or choices relating to your personal data. These may include the ability to:

• request information about personal data being processed about you
• request correction of inaccurate or misleading personal data
• request completion or updating of personal data where appropriate
• request erasure of personal data where the applicable conditions are met
• withdraw consent for future consent-based processing
• manage optional cookie preferences or browser settings
• unsubscribe from newsletters or promotional communications
• raise a grievance concerning the processing of your personal data
• exercise any nomination or other statutory right available to you under applicable law

To protect users and prevent unauthorised disclosure, we may take reasonable steps to verify your identity or authority before processing a privacy request. We may also ask for information necessary to identify the relevant account or data.

24homecliq's real-estate services are intended primarily for adults. We do not knowingly seek to process children's personal data in a manner that would violate applicable law. Where verifiable consent of a parent or lawful guardian is required before processing a child's personal data, 24homecliq will seek to implement appropriate procedures before carrying out that processing.

If you believe a child has provided personal data to 24homecliq improperly, contact us at support@24homecliq.com so that we can review the matter and take appropriate steps.

We may update this Privacy Policy to reflect changes to 24homecliq, technology, our data practices, security requirements or applicable law. When we update the Policy, we will revise the "Last Updated" date. Where a change materially affects how personal data is processed, we may provide additional notice or seek renewed consent where required.

If you have a privacy question, complaint or request, please contact 24homecliq using the details in the panel at the end of this page. We will review valid requests and grievances in accordance with applicable legal requirements and our internal processes.

24homecliq intends to process personal data in accordance with applicable laws of India relating to privacy, information technology and personal data protection, including the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 to the extent their respective provisions are in force and applicable, together with other mandatory legal requirements that apply to the platform.

As at the effective date of this Policy, the DPDP framework is subject to a phased commencement schedule. 24homecliq may update this Policy, its notices, consent mechanisms and operational procedures as additional provisions become effective or further regulatory guidance is issued.